Monday, 15 February 2010

Imitation is the sincerest form of flattery

From H-Ds latest ad, the new 48 Sportster looks suspiciously similar to the same styling direction my own bike has taken over the past few years.

Cynics will say that it is just another attempt to launch a 'new model' which is nothing more than a bolt-together exercise from the spares bin. Or that the factory are just copying what riders have been doing themselves for years. All of which is no doubt  true - and with many precedents in H-D's history.

Most significantly though it's clear from the ad that H-D are after a new demographic - hipster Geneartion-X.  These beautiful people are not much in evidence at any Harley gatherings that I go to. But I have to acknowledge that the more usual types -  both the authentic grizzled veteran hard-core and the wannabe concho-ed mid-life crisis-ers - have   a limited life expectancy, and if biking isn't going to die out it needs  to reinvigorated.

I reserve the right to change my mind though when we start seeing seeing all the metro-sexual Hoxton-ites riding around on Sportsters ...

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