The latest Tory poster campaign is obviously consistent with Dave-bloody-good-bloke Cameron's new take on the one nation Tory vision.
A vision that the party is no longer just for big business and small minds. But it is a fantastic home goal just like the scary air-bushed Cameron-face campaign before it.
Actually the Tory campaign has precisely the opposite effect to that intended: By identifying the groups they consider to be naturally outside their natural constituency they actually remind us of their traditional core values. And they do so in a way that is so crude it manages to be both comic and offensive. I bet the old gits at central office were so pleased with themselves for demonstrating how down with the masses they were ...
There's token working class bloke - you can tell he's working class because he's got overalls on and doesn't have the smooth well polished cheeks of the terminally posh.
There's token yummy-mummy middle class woman with her kids who have been transported from an Enid Blyton story.
And best of all there's token young trendy woman - she's a bit - you know - 'ethnic' but in a very safe non-ghetto non-Muslim sort of way.
Have some fun creating your own personal variant here.