Tuesday, 20 March 2007


Every year the Oxford English Dictionary adds a few colloquialisms that have become common currency. In recent years they have added 'McJob' , defined as:

an "unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector".

In response McDonalds is now lobbying to have the word removed. Apparently it finds it inappropriate and offensive.

This from just about the most litigious company in the world. The same company that started a libel action against two unemployed anarchists from North London who produced a home-made leaflet about the company.

Trouble is their PR advice was not too good, the trial lasted for a record two and a half years and a string of expert witnesses confirmed that the anarchists' claims about McDonalds' damage to the environment, the ill-treatment of their staff and the general crappiness of their products were all well founded.

This time McDonalds are hitting back with a campaign about the joys of working under the golden arches. They speak of (and you couldn't really make this up) "McOpportunities" and "McFlexi-time".

And they say that the USA is a land without irony.

No comments: